2024 Prius Prime Xse Price. Moving up to the xse pushes the price to $37,320, and the top xse premium costs $40,765. The price of the 2024 toyota prius prime starts at $34,070 and goes up to $40,765 depending on the trim and options.

As of this writing, the base prius prime se starts at $34,070. 2024 toyota prius prime xse wheels.